The “Rice-Wise” Brothers
Business Head Overseas
Basmati rice supplier
Vikas Garg, the present director of ANVI EXIM, started trading rice along with his younger brother Anshul Garg in the small town of Sriganganagar.They started the rice trading business after exiting their traditional family business in 2006 at 28 and 21 years, respectively.
In 2007, within one year, they expanded from Sri Ganganagar to Jodhpur, Bikaner, Jaipur,and other major cities of Rajasthan. In 2010 they leaped into the branding of rice under the brand name “JAISAL HERITAGE – BASMATI RICE.”
Their current base basmati rice supplier is now in Jodhpur, Rajasthan.
Vikas and Anshul started milling and packaging rice in consecutive years and established a plant for the same in Jodhpur. Today, they have a well-established export market in the Middle East, and they are mapping the world in the export of basmati rice.
In all humbleness, Vikas Garg and Anshul Garg have grand plans to steer the Company to greater heights with a good team supporting their vision. Wise and active participation in export promotions, exhibitions, and trade fairs has made them visible on the global portfolio of rice markets.The Company is also planning to open rice trading canopies in Dubai and Africa.
Sales and Marketing
Satyam Sancheti is a visionary entrepreneur, a qualified lawyer, and a company secretary. He possesses sound knowledge of Marketing and Finance. Very exuberant and fond of traveling, Satyam has vast experience dealing with large-scale government and privately owned establishments for their FMCG import requirements across the globe.
Satyam primarily looks after sales and marketing support, involving numerous specialties such as digital marketing, brand management, social media, liaising, and researching national and international industry trends.